Behind the Inspiration for the Jess King Collection

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Tell us more about the inspiration behind the collection?

I saw an opportunity to connect with Members and give them a fun new way to express themselves on and off the bike. As a performer, I’ve always had a costume or uniform to complement the movement experience. What I was looking for as an athlete, woman, artist, and mover didn’t exist in the athletic wear space so I set out to create it. This is an opportunity to express myself on the bike and in life through functional fashion because nothing is “athleisurely” about this life!

What was the most exciting part of this process?

I am a creative so the design process was a blast. I also consider myself a student of life and thrive in learning opportunities! I feel like I have been in business school for the past 9 months and this process has connected me to the heartbeat of the fashion fitness space. I can now call myself a Fashion Entrepreneur and that’s pretty damn exciting.

What’s your favorite piece and why?

I love all the pieces of course, but if I had to choose one I would choose this legging because it gives the illusion that you’re wearing briefs and leg warmers and takes me back to the days of leotards and tights. The bodysuit is a close second!

How do you want people to feel when wearing each piece?

I want people to feel empowered, confident, and ready to play!

How would you describe this collection in 3 words?

Fashion, Function, Expression!


Click here to shop The Jess King Collection now.