Peloton’s Mission & Values


Our Mission

Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Our Values

Put Members First

  • Design with a user-centered mindset
  • Obsess over every touchpoint of the member experience

Operate with a bias for action

  • Challenge the status quo by continuously innovating and improving
  • Take risks, fail fast, and learn from past failures
  • Don’t let perfect be the enemy of good

Empower teams of smart creatives

  • Hire the best and get out of their way
  • Think and act like owners
  • Stay lean, scrappy, and creative

Together we go far

  • Build a diverse and inclusive community
  • Uphold the obligation to dissent and listen
  • Presume trust and be transparent